Privacy Policy

Privacy Policy

Privacy Policy

Privacy Policy

Collection and Sale of Data

No, we do not sell your personal information.

Yes, we share or sell anonymised aggregated information.

Yes, we share anonymised data with third party API partners.

Yes, we use sensitive categories of data, like location information.

Yes, we use your contact list if you allow us access.

Yes, we delete your data when you request account deletion.

Yes, we retain your data for as long as we need it unless you request deletion.

Privacy Tools and Controls

Yes, you can control who sees your location-based activity.

Yes, your activity and profile privacy controls set to “Public” by default.

Yes, you can you delete your data.

Yes, all members worldwide have the same suite of tools and controls.


Yes, we track your device location to provide Rhubarb to you.

No, we do not track your device location while you are not using the app.

Yes, we use cookies.

No, we do not track your browsing activities on other sites.

No, we do not listen to you using your device microphone.


Yes, we give you advance notice when we make important changes to our Privacy Policy.

Yes, we send you marketing communications with opt out.

Yes, we send you push notifications with opt out.


Our privacy policy (the “Privacy Policy”) explains the information we collect, how we use and share it, how to manage your privacy controls and your rights in connection with our websites and the related mobile applications and services (collectively, the “Services”). Please also read our Terms of Service which sets out the terms governing the Services.

Rhubarb is headquartered in Deleware and our Services are provided to you by Rhubarb Labs, Inc. If you are a resident of the European Economic Area (“EEA”), Rhubarb, Inc. is the controller of your personal data for the purposes of EEA data protection law.

This policy was written in English. To the extent a translated version conflicts with the English version, the English version controls. Unless indicated otherwise, this Privacy Policy does not apply to third party products or services or the practices of companies that we do not own or control, including other companies you might interact with on or through the Services.

Questions or comments about this Privacy Policy may be submitted by mail to

Rhubarb Labs, Inc.

1111B S Governors Ave #6166

Dover, DE 19904 USA

Information Rhubarb Collects

Rhubarb collects information about you, including information that directly or indirectly identifies you, if you or your other members choose to share it with Rhubarb. We receive information in a few different ways, including when you track, complete or upload activities using the Services. Rhubarb also collects information about how you use the Services. There are also several opportunities for you to share information about yourself, your friends, and your activities with Rhubarb. For example:

Account, Profile, Activity, and Use Information

We collect basic account information such as your name, email address, username and password that helps secure and provide you with access to our Services.

Profile, activity and use information is collected about you when you choose to upload a picture, activity (including date, time and geo-location information as well as your gardens and plants and or post, join a challenge, add your product usage, view others’ activities, or otherwise use the Services.

We use your contact information so we can respond to your support requests and comments.

Location Information

We collect and process location information when you sign up for and use the Services. We do not track your device location while you are not using Rhubarb, but in order to provide Rhubarb’s core Services, it is necessary for us to track your device location while you use Rhubarb. If you would like to stop the device location tracking, you may do so at any time by adjusting your device settings.

Content You Share

We gather information from the photos, posts, comments, pollen, likes, ratings, reviews, and other content you share on the Services, including when you participate in partner events or create segments or routes.

Contacts Information

You can choose to add your contacts’ information by connecting your contacts from your mobile device or social networking accounts to Rhubarb. If you choose to share your contacts with Rhubarb, Rhubarb will, in accordance with your instructions, access and store your contacts’ information in order to identify connections and help you connect with them. Learn more about how we collect information about your contacts, how we use that information, and the controls available to you.

Connected Devices and Apps

Rhubarb collects information from devices and apps you connect to Rhubarb. For example, you may connect your IoT water meter account to Rhubarb and information from these devices and apps will be passed along to Rhubarb.

Payment Information

When you make a payment on Rhubarb, you may provide payment information such as your payment card or other payment details. We use Payment Card Industry compliant third-party payment services and we do not store your credit card information.

Third-Party Accounts

Rhubarb allows you to sign up and log in to the Services using accounts you create with third-party products and services, such as Google, or Apple (collectively, “Third-Party Accounts”). If you access the Services with Third-Party Accounts we will collect information that you have agreed to make available such as your name, email address, profile information and preferences. This information is collected by the Third-Party Account provider and is provided to Rhubarb under their privacy policies. You can generally control the information that we receive from these sources using the privacy controls in your Third-Party Account.

Technical Information and Log Files

We collect information from your browser, computer, or mobile device, which provide us with technical information when you access or use the Services. This technical information includes device and network information, cookies, log files and analytics information. Learn more about how we use cookies and manage your preferences by visiting our Cookies Policy.

The Services use log files. The information stored in those files includes IP addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. This information is used to analyse trends, administer, protect and secure the Services, track member use in the aggregate, and gather broad demographic information for aggregate use. IP addresses may be linked to session IDs, gardener IDs and device identifiers.

Other Information

We may collect information from you through third parties, such as when we collect your feedback through surveys.

We may also collect information about you from other members such as when they give you pollen, likes or comment on your activities.

How Rhubarb Uses Information

Rhubarb uses the information we collect and receive as described below.

To Provide the Services

We use the information we collect and receive to provide the Services, including providing you with the ability to:

Record your activities and analyse your performance.

For example, to compare your past growing efforts and analyse your inputs.

Interact with other gardeners and the Rhubarb community.

Manage your garden.

Explore new gardens to visit.

To visualise your activities in new ways.

Subject to your privacy controls, your information, including parts of your profile, username, photos, members you connect with and who connect with you, groups you belong to, your activities, the devices you use, and pollen, likes and comments you give and receive will be shared on Rhubarb so that you may be able to participate in the Services, for example to show your place on a leaderboard.

To Customise your Experience

We use the information we collect about you, your connections, and your activities to customize your experience. For example, we may suggest plants, techniques, challenges, or groups that may interest you, gardens, professionals, retailers that you may want to follow, or new features that you may want to try. If we know that you like tomatoes, we may tell you about new techniques or show you sponsored content related to tomatoes. If we see that you grow in a certain area, we may suggest a Rhubarb group in that area.

To Protect You and the Services

We use the information we collect to protect members, enforce our Terms of Service and Community Standards, and promote safety. For example, we find and remove content that violates our terms, such as hate speech or spam, as well as suspend or terminate accounts that share such content.

To Improve our Services

We also use the information we collect to analyse, develop and improve the Services. To do this, Rhubarb may use third-party analytics providers to gain insights into how our Services are used and to help us improve the Services.

To Communicate with you

We use the information we collect to provide support in response to your requests and comments.

We may also use the information we collect to market and promote the Services, activities and events on Rhubarb, and other commercial products or services. This includes marketing and push communications, where you have not opted out of receiving such messages and notifications.

To Process your Subscription

We use the information we collect to process your subscription.

Aggregate Information

We do not sell your personal information. Rhubarb may aggregate the information you and others make available in connection with the Services and post it publicly or share it with third parties. Examples of the type of information we may aggregate include information about equipment, usage, demographics, techniques and performance. Rhubarb may use, sell, license, and share this aggregated information with third parties for research, business or other purposes such as to improve urban food production, growing microclimates or growing in cities via Rhubarb's Agrihood or to help our partners understand more about gardeners, including the people who use their products and services. Rhubarb also uses aggregated data to generate our Global ClusterMap.

How Information is Shared

In addition to sharing aggregated data about our members as described above, we also share personal information as needed to run our business and provide the Services, and where required for legal purposes, as set forth below.

Service Providers

We may share your information with third parties who provide services to Rhubarb such as supporting, improving, promoting and securing the Services, processing payments, or fulfilling orders. These service providers only have access to the information necessary to perform these limited functions on our behalf and are required to protect and secure your information. We may also engage service providers to collect information about your use of the Services over time on our behalf, so that we or they may promote Rhubarb or display information that may be relevant to your interests on the Services or other websites or services.

Publicly Available Information

When you join the Rhubarb community, your profile is to be viewable by everyone by default. Your name and other profile information is viewable by other Rhubarb members and the public and, subject to your privacy controls, additional information and content you share may also be viewable. For example, your photos and gardens may be accessed by other Rhubarb members and non-members or viewable on publicly accessible Rhubarb pages or in search engine results. We provide tools to control the sharing of your information and encourage our members to adjust their controls to align with their desired experience.

Sharing Information and Activities

As a social network, we share your information with other Rhubarb members and the public in accordance with your privacy controls. You can change the visibility of the activities you upload to Rhubarb. Also, Rhubarb will not pinpoint your garden location nor your physical address. Your location will be randomly generated within your ISO geocode, a Privacy Zone that approximates your location within 5 km. You can also share your activities with your contacts via text, email, or on social media applications like Facebook, Instagram, and Twitter. If you link your Rhubarb account to other social networks and share your activities, they will be viewable on such third-party platforms, including your Privacy Zone location information. You should use caution when sharing information via third parties and you should carefully review the privacy practices of such third parties.

Third Party Business via API or Other Integrations

We enable you to share your information and content with third-party apps, plugins, or websites that integrate with the Services, as well as with third parties who work with Rhubarb to offer an integrated feature, such as a challenge sponsor. You can choose to share your profile data and activity data (including private activities). Information collected by these third parties is subject to their terms and policies. Rhubarb is not responsible for the terms or policies of third parties.

Affiliates and Acquirors of our Business or Assets

We may share your information with affiliates under common control with us, who are required to comply with the terms of this Privacy Policy with regard to your information. If Rhubarb becomes involved in a business combination, securities offering, bankruptcy, reorganisation, dissolution or other similar transaction, we may share or transfer your information in connection with such transaction.

Legal Requirements

We may preserve and share your information with third parties, including law enforcement, public or governmental agencies, or private litigants, within or outside your country of residence, if we determine that such disclosure is allowed by the law or reasonably necessary to comply with the law, including to respond to court orders, warrants, subpoenas, or other legal or regulatory process. We may also retain, preserve or disclose your information if we determine that this is reasonably necessary or appropriate to prevent any person from death or serious bodily injury, to address issues of national security or other issues of public importance, to prevent or detect violations of our Terms of Service or fraud or abuse of Rhubarb or its members, or to protect our operations or our property or other legal rights, including by disclosure to our legal counsel and other consultants and third parties in connection with actual or potential litigation.

DMCA Notices

We may share your information with third parties when we forward Digital Millennium Copyright Act (DMCA) notifications, which will be forwarded as submitted to us without any deletions.

How We Protect Information

We take several measures to safeguard the collection, transmission and storage of the data we collect. We employ reasonable protections for your information that are appropriate to its sensitivity. The Services use industry-standard Secure Sockets Layer (SSL) technology to allow for the encryption of personal information and credit card numbers. Rhubarb engages providers that are industry leaders in online security, including Services verification, to strengthen the security of our Services. The Services are registered with site identification authorities so that your browser can confirm Rhubarb’s identity before any personal information is sent. In addition, Rhubarb’s secure servers protect this information using advanced firewall technology.

Managing Your Settings
Privacy Controls

Rhubarb offers several features and settings to help you manage your privacy and share your activities. Most privacy controls are located on your profile management page, but some are specific to individual activities, gardeners, or groups. Rhubarb provides you with the option to make your activities private. Click here to manage your privacy controls.

Adjust Notification and Email Preferences

Rhubarb offers various ways to manage the notifications you receive. You can choose to stop receiving certain emails and notifications by unsubscribing by following the instructions contained at the bottom of marketing or promotional emails. Any administrative or service-related emails (to confirm a purchase, or an update to this Privacy Policy or our Terms of Service, etc.) generally do not offer an option to unsubscribe as they are necessary to provide the Services you requested.

Updating Account Information

You may correct, amend or update your profile or account information at any time by adjusting that information in your account settings. If you need further assistance correcting inaccurate information, please contact Rhubarb at

Deleting Information and Accounts and Downloading Your Data

You can delete your account and data using our self-service tools in your profile manager.

After you make a deletion request, we permanently and irreversibly delete your personal data from our systems, including backups. Once deleted, your data, including your account, activities and place on leaderboards cannot be reinstated. Following your deletion of your account, it may take up to 90 days to delete your personal information and system logs from our systems. Additionally, we may retain information where deletion requests are made to comply with the law and take other actions permitted by law.

Note that content you have shared with others, such as photos, or that others have copied may also remain visible after you have deleted your account or deleted specific information from your own profile. Your public profile may be displayed in search engine results until the search engine refreshes its cache.

Rhubarb also provides you the option to remove individual activities you have posted without deleting your account. Once removed, the activities may remain on Rhubarb’s systems until you delete your account.

Your Rights and Our Legal Bases

We provide the same suite of privacy tools and controls to all of our members worldwide. Particular rights may be available to you if you reside in certain locations, such as the EEA, Brazil or California. Learn more about your rights and how to exercise them.

Our Legal Bases

Rhubarb relies on a number of legal bases to collect, use, share, and otherwise process the information we have about you for the purposes described in this Privacy Policy, including:

as necessary to provide the Services and fulfill our obligations pursuant to the Terms of Service. For example, we cannot provide the Services unless we collect and use your location information; where you have consented to the processing; where necessary to comply with a legal obligation, a court order, or to exercise and defend legal claims; to protect your vital interests, or those of others, such as in the case of emergencies; and where necessary for the purposes of Rhubarb’s or a third party’s legitimate interests, such as our interests in protecting our members, our partners’ interests in collaborating with our members, and our commercial interests in ensuring the sustainability of the Services.


The Services are operated from the United States. If you are located outside of the United States and choose to use the Services or provide information to us, you acknowledge and understand that your information will be transferred, processed and stored in the United States, as it is necessary to provide the Services and perform the Terms of Service. United States privacy laws may not be as protective as those in your jurisdiction.

Retention of Information

We retain information as long as it is necessary to provide the Services to you and others, subject to any legal obligations to further retain such information. Information associated with your account will generally be kept until it is no longer necessary to provide the Services or until your account is deleted. In addition, you can delete some items of information (e.g., profile information) and you can remove individual activities from view on the Services without deleting your account. Additionally, we may retain information to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce the Terms of Service and take other actions permitted by law. The information we retain will be handled in accordance with this Privacy Policy.

Information connected to you that is no longer necessary and relevant to provide our Services may be de-identified or aggregated with other non-personal data to provide insights which are commercially valuable to Rhubarb, such as statistics of the use of the Services. This information will be de-associated with your name and other identifiers.

Other Rhubarb Sites

Rhubarb maintains certain websites that can be accessed outside of

(the “Other Sites”). The Other Sites maintain the look and feel of the Services, but are hosted by outside service providers with their own terms and privacy policies. If you interact with the Other Sites, your information may be stored, processed, or shared outside of the Services. If you interact with the Other Sites, you acknowledge that you may be subject to the terms and conditions and policies applicable to such Other Site. Please be aware that any personal information you submit to the Other Sites may be read, collected, or used by other users of these forums indefinitely, and could be used to send you unsolicited messages. Rhubarb is not responsible for the personal information you choose to submit via the Other Sites

Privacy Policy Information

Rhubarb reserves the right to modify this Privacy Policy at any time. Please review it occasionally. If Rhubarb makes changes to this Privacy Policy, the updated Privacy Policy will be posted on the Services in a timely manner and, if we make material changes, we will provide a prominent notice. If you object to any of the changes to this Privacy Policy, you should stop using the Services and delete your account.

© 2024 Rhubarb Labs Inc. May-23-2024 v1.5

Australian-born, globally nurtured: Rhubarb, designed and developed by passionate home food growers across four continents.

Why Rhubarb’s Mission Matters:

Together, we make home food gardening a personal victory and a communal achievement. In our vision, every successful backyard harvest contributes to a broader goal: a community—and a world—that understands the impact of local, sustainably grown food.

Join us,
Download Rhubarb now

Copyright © 2024 Rhubarb Labs Inc. All rights reserved.

Australian-born, globally nurtured: Rhubarb, designed and developed by passionate home food growers across four continents.

Why Rhubarb’s Mission Matters:

Together, we make home food gardening a personal victory and a communal achievement. In our vision, every successful backyard harvest contributes to a broader goal: a community—and a world—that understands the impact of local, sustainably grown food.

Join us,
Download Rhubarb now

Copyright © 2024 Rhubarb Labs Inc. All rights reserved.

Australian-born, globally nurtured: Rhubarb, designed and developed by passionate home food growers across four continents.

Why Rhubarb’s Mission Matters:

Together, we make home food gardening a personal victory and a communal achievement. In our vision, every successful backyard harvest contributes to a broader goal: a community—and a world—that understands the impact of local, sustainably grown food.

Join us,
Download Rhubarb now

Copyright © 2024 Rhubarb Labs Inc. All rights reserved.