Join Rhubarb in shaping a sustainable future, one choice at a time. Dive into our community-driven platform where gardening meets ethical living, empowering you to make impactful decisions about what you grow, eat, and support. Together, we're not just cultivating gardens but nurturing a global shift towards local, sustainable food systems. Embrace your role as a catalyst for change, inspiring collective action through individual choices.

My notion of the idyllic garden has changed dramatically with the many iterations of food growing I have tried. It isn’t the amount or variety of what I grow that makes me a gardener; it is the act of cultivating food and savouring the journey. We are all gardeners.

There has been no better time in history than right now to grow food in your backyard. Are you unconvinced that growing a tomato or a fuzzy peach will solve the many and varied crises facing humanity? Prepare to have those doubts squashed (pun intended).

Rhubarb emerged from the desire for a simple, engaging gardening app. Inspired by the community aspect of fitness apps like Strava, it aims to provide a platform for gardeners to track progress, share experiences, and receive support. It's more than a tool; it's a community to celebrate gardening milestones.

The challenges facing our food system – from the environmental footprint of industrial agriculture to the vulnerabilities of global supply chains – cast a spotlight on the growing importance of home food gardening. At Rhubarb, we believe in empowering individuals to make a difference, not through isolation but through a balanced approach. We're not here to demonize industrial agriculture or farmers but to raise awareness and create pathways for an equitable food future where everyone plays a role, starting with the end consumer – or, more accurately, the end eater.

The question to be answered is how tech and AI can act as our companions on the digital journey, empowering not just our future but also where we, as individuals, infuse humanity and soul into tech and AI. We are experiencing a transformative change where individuals are no longer viewed as mere data sources but are recognized as willing contributors to their information, trusting that it will be used for positive purposes. This shift emphasizes the collective benefit derived from shared knowledge and expertise. In this new paradigm, technology and social media are tools that work for our benefit, reversing the dynamic where we used to serve the interests of the tech and media giants.