Jan 1, 2024
Whitney + Drew from Rhubarb
Introduction:
For centuries, gardening has been about more than just food. It’s been about resilience, connection, and the deep satisfaction of working with nature rather than against it. The joy of a first tomato, the wisdom passed from one grower to another, the local knowledge that makes each garden unique—these things cannot be replaced by technology alone.
That’s why Rhubarb is not just an AI platform. It’s a movement. A community of growers, businesses, and experts working together, empowered by AI but rooted in human experience.
At the heart of it all is Ruby, our AI garden companion. But Ruby doesn’t just give generic advice. She knows your garden, your soil, your climate, the businesses around you, and even what your neighbors are growing. She connects the dots between knowledge and action, turning search-engine frustration into real growth.
The real magic happens when Ruby and the Rhubarb community work together. This isn’t just AI answering questions. It’s AI strengthening human relationships, making local knowledge more accessible, and helping home food growers not just survive but thrive.
This is the future of gardening—smart, connected, and deeply human. 🌱
The Problem: Why Gardening Still Feels Like Guesswork
Despite a wealth of digital gardening resources, home gardeners still struggle with:
Information Overload: A single gardening query online yields millions of conflicting results with little relevance to individual conditions.
Lack of Local Context: Generic advice does not consider the unique climate, soil, or pests in each gardener’s area.
Fragmented Resources: Gardeners toggle between books, YouTube, apps, and forums, never finding an integrated source of truth.
Disconnected Local Networks: Finding trusted local experts, garden centers, or experienced neighbors is more complicated than it should be.
Reactive Problem-Solving: Many issues, like pests and diseases, are addressed too late rather than prevented proactively.
The solution isn’t just better information—it’s better connection.
Rhubarb’s Answer: The Fusion of AI and Human Wisdom
Ruby’s AI addresses these challenges by integrating technology and community, ensuring that every gardener has the right knowledge at the right time from the right sources.
How Rhubarb’s Ruby AI and the Community Work Together
Ruby’s AI is not just another gardening app add-on—it’s a real-time, context-aware assistant that understands both the gardener and the larger growing community. It combines the latest AI technology with the wisdom of real people to create an intelligent and deeply personal experience.
1. AI-Powered, Community-Connected Knowledge
Unlike static gardening guides, Ruby learns from:
Your Garden: What you’re growing, your soil conditions, your past experiences.
Your Community: Pest alerts, seasonal trends, and insights from nearby gardeners.
Local Businesses & Experts: Trusted suppliers, knowledgeable garden centers, and professionals.
Environmental Data: Real-time weather patterns, soil moisture, and climate risks.
Example: Instead of just saying, “Tomatoes need calcium,” Ruby knows your tomatoes, your soil, and your region and connects you with local experts or businesses that can provide the right soil amendments.
2. Personalized Guidance That Feels Like a Mentor, Not a Search Engine
Ruby dynamically combines AI-driven insights and human expertise to deliver tailored, proactive guidance, such as:
Optimal Planting Windows: “This week’s forecast is ideal for planting basil in your area.”
Pest & Disease Warnings: “Aphids have been reported in your neighborhood—check your leafy greens today.”
Localized Watering Alerts: “Your plants need extra watering due to tomorrow’s high temperatures.”
3. AI-Driven Task Automation: Helping Growers Stay on Track
Gardening is predictable yet unpredictable. Ruby removes the stress of planning by automating key tasks:
Personalized Watering Reminders
Harvest Alerts Based on Growth Stages
Climate Risk Warnings (Frost, Heatwaves, Drought)
Automated Soil Care Recommendations
This is not just about better information—it’s about better timing, better action, and better results.
4. Connecting Gardeners to Local Businesses & Experts
A thriving home food growing movement needs a strong support system. Rhubarb brings together gardeners, businesses, and professionals in a way that benefits everyone:
Garden Centers & Suppliers: Ruby recommends the best fertilizers, composts, and pest solutions tailored to each gardener’s specific needs.
Garden Coaches & Experts: – Professional growers can engage with the community, answering questions and offering premium services.
5. AI-Powered Smart Garden Tags: A New Era of Interactive Growing
Ruby is designed to be as hands-on as gardening itself. With AI-powered smart garden tags, gardeners can:
Tap a tag to log updates, ask for care tips, or track plant health.
Receive automated reminders based on real-time weather and growth conditions.
In the future, use built-in sensors for real-time soil and plant health tracking.
This is the moment where technology and growing truly merge.
The Market Opportunity: A Growing Movement
The demand for smart, sustainable, and community-driven food growing has never been higher:
There are 400 million + home food growers in the US, UK, AU and EU.
The gardening market is projected to exceed $150 billion by 2030.
AI-powered personal assistants are growing 40% year-over-year, yet gardening remains an untapped frontier.
Consumers are seeking trusted, localized products and advice. Rhubarb provides a direct route to local businesses and experts.
This isn’t just a business opportunity—it’s a movement.
Conclusion: The Future of Gardening is Growing Together
Rhubarb is not just about answering gardening questions—it’s about transforming how people grow.
Technology alone isn’t enough. What truly makes gardening powerful is the people, the community, the shared knowledge, and the relationships that form between growers and those who support them.
That’s why Rhubarb is not just an app—it’s a new way of growing together.
AI guides the gardener with timely, contextual advice.
The Rhubarb community ensures no one grows alone.
Businesses and experts become trusted partners, not just suppliers.
With Rhubarb, growing food becomes smarter, stronger, and more connected.
This is not just about gardening. This is about restoring the human connection to food, nature, and each other.